Kidoroo (Early-stage Startup)
Kidoroo is an online early childhood education platform designed for Chinese parents with infants aged 0–3. By integrating developmental psychology with personalized growth metrics (based on ASQ standards), it provides a science-backed parenting companion that guides families through the early years with milestone-based courses and interactive tools.
While traditional early education institutions often face spatial and cost constraints, there is a growing demand for at-home education solutions, especially among new parents in lower-tier cities. Kidoroo addressed this gap by offering a digital, affordable, and parent-friendly tool. It empowered users to understand their child’s development stage and receive tailored learning paths, making early childhood education more accessible and measurable.
I led the full-stack product design and UX strategy from 0 to 1, including:
Market and user research to identify unmet parental needs
Persona development and behavioral mapping
Functional architecture, low-to-high fidelity prototyping
Visual design system, moodboards, and UI kit definition
Iterative UX flows and milestone tracking tools
We also designed a “Development Tree” and “Personal Milestone Cards” that visually guide parents in real-time, improving engagement and retention.
This was a deeply meaningful project for me—not only because of the design complexity, but because it addressed real anxieties of new parents. Over 6 months, our team rapidly prototyped, tested with users, and improved the product across several iterations. Despite resource limitations, Kidoroo achieved over 120K users and 5K paying families.
If I could do it again, I’d further expand the content distribution and explore partnerships to sustain user acquisition after the pandemic hit.